If you run an intranet in a big organization, you probably need to explore intranet personalization, tailoring and targeting, because the ordinary employee doesn’t need 14,000 pages for getting the work done.
Take a long, hard look at this photo. This is the core business in Region Skåne, my organisation.
The patient in the bed (a small child) and this nurse, along with 27,999 additional healthcare staff, is the primary reason why Region Skåne exists. This photo embodies the organisational mission—to treat patients and to save lives.Continue reading “Moments of truth—and the relevance of your intranet”
An eternal battle for the intranet team is the content structure.
Every information sender and stakeholder has an opinion about where a page should be in the navigation. Often, you hear things like “The HR manager thinks this page should be a new section tab!”, “We demand that you use exactly this word as a label and it must be put directly under ‘Self service’!”, or “I have decided this must be in the ‘Governing documents’ section!”. Continue reading “Let the end-users have the last say on the intranet content structure”
Have you ever felt some people use words the wrong way? In Sweden sometimes I see a big, collective uncertainty about what vision, mission, strategy and some other words mean. Therefore many people misunderstand each other at meetings and other work situations, sometimes even at executive level. Continue reading “Intranet mission, vision, strategy and so on”
Remember when every unit, division and subsidiary in an organisation thought they needed their own web site? Local IT technicians with their own servers under the desks. Dreamweaver. First page always about the ”happy gang of 23 employees” eager to promote themselves. This was 15-20 years ago.
Intranet content requires constant curation. It gives employees in the organization support and enhances efficiency when it’s written in the right way for the right target groups and sorted the right way in the structure. Stop taking care of the content and the intranet starts to deteriorate. Be a caring, loving curator and your intranet will thrive.
Here are ten content commandments we live by. Continue reading “Ten content commandments for intranet managers”