Vision

The high-level ”What”.

A vision is ”a statement of what a company or an organisation would like to achieve in the future”. (Cambridge Dictionary)

A vision statement is ”an aspirational description of what an organisation would like to achieve or accomplish in the mid-term or long-term future.” A future result of the work. A vision statement should be concise, clear, have a time horizon, be future-oriented, stable, challenging, abstract, inspiring. (Wikipedia)

  • LUMO vision: “To be the leading tourist destination centre in eastern and southern Africa.”
  • Coca Cola vision: ””Be a great place to work… Bring to the world a portfolio of quality beverage brands… Nurture a winning network of customers and suppliers… Be a responsible citizen that makes a difference… Maximize long-term return to shareowners… Be a highly effective, lean and fast-moving organization.”
  • Amazon vision: “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
  • Facebook vision: “People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”

Idea: To formulate the vision, ask yourself ”What is the future state when we have succeeded?”

The vision statement for the intranet should support the realisation of the company vision. Generic suggestion: ”Every employee uses the intranet daily and get great work support from it. It’s the hub for all essential work information.”

Dictionary

Bild framework mission vision etc.001
Tasks/activities
Mission
Vision
Strategy
Guidelines
Objectives/goals
Projects
Processes
Core values
Organisational culture
Customer Value Proposition

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