From now on you are Jill D, a newly employed barista at the XCoffee company. The coffee shop is situated at Kings Road and XCoffee has a lot more coffee shops in the whole country.
There is no such thing as a generally good tool; there are only tools good for particular jobs. Contrary to the hopes of countless managers, technology is not an infinitely elastic piece of fabric that can be stretched to cover any situation. Instead, a good social tool is like a good woodworking tool–it must be designed to fit the job being done, and it must help people do something they actually want to do.
Clay Shirky: Here Comes Everybody, p 265