Remember when every unit, division and subsidiary in an organisation thought they needed their own web site? Local IT technicians with their own servers under the desks. Dreamweaver. First page always about the ”happy gang of 23 employees” eager to promote themselves. This was 15-20 years ago.
Does your intranet deliver? In order to know, the intranet team must conduct workplace observation, one-to-one interviews, measure actual usage and the end-users’ opinions.
I’m pretty convinced the ”I want to kill some time—hey, let’s browse the intranet!”—percentage for intranets is exactly zero-point–zero. Employees in organisations don’t get onto the intranet just because they have some spare time during the work day. Instead they check their personal Facebook or Instagram feeds. Then how should we, intranet managers, act in order to still get some loving from the end users?
After a spring focusing on the theoretic parts of the new intranet (setting vision statement, mission statement, SMART goals, desired effects, defining target groups and so on) our intranet project is now getting into the visual design phase.
The last few months have resulted in a lot of wireframes exploring different ideas. Continue reading “If you put any executive “blah, blah, blah” in the way I will kill you”