There is no such thing as a generally good tool; there are only tools good for particular jobs. Contrary to the hopes of countless managers, technology is not an infinitely elastic piece of fabric that can be stretched to cover any situation. Instead, a good social tool is like a good woodworking tool–it must be designed to fit the job being done, and it must help people do something they actually want to do.
Clay Shirky: Here Comes Everybody, p 265
Have you ever felt some people use words the wrong way? In Sweden sometimes I see a big, collective uncertainty about what vision, mission, strategy and some other words mean. Therefore many people misunderstand each other at meetings and other work situations, sometimes even at executive level. Continue reading “Intranet mission, vision, strategy and so on”
Remember when every unit, division and subsidiary in an organisation thought they needed their own web site? Local IT technicians with their own servers under the desks. Dreamweaver. First page always about the ”happy gang of 23 employees” eager to promote themselves. This was 15-20 years ago.
Does your intranet deliver? In order to know, the intranet team must conduct workplace observation, one-to-one interviews, measure actual usage and the end-users’ opinions.
I’m pretty convinced the ”I want to kill some time—hey, let’s browse the intranet!”—percentage for intranets is exactly zero-point–zero. Employees in organisations don’t get onto the intranet just because they have some spare time during the work day. Instead they check their personal Facebook or Instagram feeds. Then how should we, intranet managers, act in order to still get some loving from the end users?
After a spring focusing on the theoretic parts of the new intranet (setting vision statement, mission statement, SMART goals, desired effects, defining target groups and so on) our intranet project is now getting into the visual design phase.
The last few months have resulted in a lot of wireframes exploring different ideas. Continue reading “If you put any executive “blah, blah, blah” in the way I will kill you”